Sunday, October 5, 2008

Raffle-4-Riders


Raffle-4-Riders is a Twirl Management created program that acts as a rewards system for event attendees who ride their bikes or public transportation to your festival, conference, trade show, etc. Showing the ticket stub or the bike claim ticket from Bike Valet and an honor code for walkers at the Raffle-4-Riders, attendees are eligible for a raffle with prizes from various local businesses and restaurants.

We rolled out the concept at Spirit of Japantown 2008 in San Jose California with great results. Despite the heavy downpour that day, our marketing to take alternative transportation was rewarded by over 200 visitors to the booth for the duration of the one day festival. Our prizes included gift certificates from Jamba Juice, Sports Basement, Bicycle Express, Naglee Park Garage, and Farm Fresh to You.

For this roll out or goal was to partner with the Silicon Valley Bike Coalition but due to late procurement of sponsorship this did not happen but is slated for this years festival on September 26th, 2009. It is a great program to work in conjunction with a bike valet partner and a transportation sponsorship. This rewards alternative transportation to your event and an opportunity to incorporate a different variety of sponsorship and donations.

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