Monday, November 5, 2007

Producing a Sustainable Trade Show Booth Part 1

Twirl Management and E(Vent) Creations are sharing a booth at this year’s Green Festival taking place at the San Francisco Concourse, November 9-11, 2007. Our goal for the booth is to illustrate how recycled and sustainable materials can produce high quality, well designed events, meetings, and celebrations.

We began our booth design and construction with retrieving resources and then seeing how we could use various elements together. We had the benefit of two farms located in Petaluma to salvage used materials and supplies. Additionally we shopped at Scrap, a re-use art store located in San Francisco. We have finalized the design as being two large dividing screens re-purposed from the Museum of Natural History’s dump nearly 20 years ago using them to flank the booth and provide surface area to mount images and teams for our booth. The back wall will be rows of framed wording in black and white. The frames and canvases all came from Scrap. Additionally we will have a table set out draped in an organic table cloth from Hands On the Table, who make organic and hemp table cloths for retail and special events.

We are handing out limited printed material so as minimize waste creation. We are excited about our mini ‘How To Plan Your Next Event Green’ postcard where interested visitors can fill in the categories on the card with the resources they find at the festival. This will be a great way to teach the festival visitors how they can simply reduce their waste from their dinner parties and use more sustainable products to entertain their guests. Additionally, they can use the postcard as a note to themselves for later reference. We had the cards printed locally in San Francisco at www.GreenPostcards.com, a printing company that uses 100% recycled paper, soy based inks and varnishes, an energy efficient printing press, 100% wind power energy and Union Labor.

Our next step in the production is to start manufacturing the designs. I’m off to the Sommerset Farm in Winters, California to build the Twirl Sign!

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